The company operates under the trademarked brand names of BC Films, BAIT‐CAL Publishing, and Muslim News Magazine. Our primary objective is developing unique concepts for the film and television business to create new frontiers in the entertainment industry. We are a fast growing supplier of streaming video, audio, and other digital media content, offering live and on-demand video streams, including movies, television shows, documentaries, music videos, and original television programming, to a global audience.
Our credits & clients include ABC News, CNN, Spike-TV, Tribune Entertainment, CBS Broadcast Stations Entertainment Tonight, Hard Copy, Paramount Studios, Capital Cities/ABC Communications, Turkish Radio and Television Network, Malaysian Television Network, Italian National Network, Australian National Network, Dish Network, and Black Entertainment Television.
Black Awareness in Television California (BAIT-CAL) was formed in 1972, with the goal to broaden participation in and utilization on of media by African Americans. Organized by a group of professionals from Cal State University-Los Angeles, the company began conducting radio and television workshops that taught interns how to produce and perform the necessary skills to enter the field of broadcasting. More than 40 years later, BAIT-CAL has become a successful entertainment company boasting four decades of experience in the communications industry.
Our current operations are conducted through our three primary operating subsidiaries:
BAIT-CAL MEDIA GROUP owns an extensive library of video, photos, and audiotape documenting the African-American experience over the past half-century. Our archives feature some of the most prominent names in American history, including exclusive interviews with Rosa Parks, Muhammad Ali, Dick Gregory, Imam W. Deen Mohammed, Eddie Murphy, Louis Gossett, Jr., Quincy Jones, Isabel Sanford, Nancy Wilson, Rick James, Dr. Benjamin Hooks, Minister Louis Farrakhan and more.
In addition to our vast library of historical footage, we also develop and manage our own proprietary digital media content. Our collection of entertainment properties features exclusive titles of television shows and films, including mini-series, documentaries, news, music, religion and more. Our entertainment content includes the highly successful television franchise “Video Hot Mix,” which has been aired and produced for Tribune Broadcast Stations, CBS Broadcast Stations and Spike TV. Digital offerings also includes our award-winning collection of documentary films, "From Africa to the White House”, “The Legend of Timbuktu”, "8 Centuries of Muslims in America”, “Unsung Heroes of Soul: The Philly Sound”, and “Muhammad Ali: The Untold Story”, which have been distributed and licensed worldwide.
Our latest film release “Land of Dreams” was nominated as “Best Feature Documentary” at the 2018 Pan-African Film Festival and will begin streaming on Amazon Prime Video later this year. Many of our titles are available on DVD and Blu-Ray HD. Our goal is to continue to create unique, fresh and exclusive content, including many genres of television and film. Although the appeal of our content will be universal, it will target African-American viewers, providing high-quality programming to one of America’s most underserved markets.
While most of BAIT-CAL MEDIA GROUP’s content is secular in nature, a substantial portion is also Islamic themed. The rationale for the inclusion of Muslim-oriented themes is a sound one. While interest in the religion of Islam is at an all-time high, the corresponding availability of accurate information from the media has been non-existent. Through our MNM-TV platform, we can fill that void, while providing high-quality programming for the millions of Muslims in America.
Since its inception, the company has set its sights on growth, diversification and inclusive representation. BAIT-CAL MEDIA GROUP provides an all-encompassing platform that highlights the African-American/Muslim-American experience, playing an instrumental role in making their stories of our history and culture, reach a broader audience.
It is our vision to create a media empire utilizing this platform, and we are looking for similarly-minded partners that will help strengthen the BAIT-CAL MEDIA GROUP brand and broaden the scope of its operations.